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The Power of Publicity

 



21
WAYS TO GET THE POWER

1. Key personnel changes, additions, promotions, and retirements


2. Awards received


3. Company reorganization


4. Major charitable donations or fund-raising activities


5. Visit by a famous or important person


6. A new investor or partner


7. Large contract with a government agency


8. Completion of a major project


9. Joint venture with another company


10. Innovative personnel programs


11. Appointment to leadership position in a trade organization


12. Sales performance and financial results


13. New advertising campaign or new packaging scheme


14. New industry technology employed by company


15. New office or remodeling of current facilities


16. Company anniversaries


17. Report on industry trends


18. Product innovations


19. Change in operating hours


20. New members joining an organization


21. A unique way the company promotes ecological concerns